How to use AI in ecommerce? Do a digital sprint to figure it out.

For the second year running, I joined Master students at Vlerick Business School in Brussels and Steve Muylle, Professor of Marketing & Digital Strategy, for an exciting one-week digital sprint: an innovative learning approach to turning knowledge into action.

The digital sprint is a great way to bring fresh eyes to business issues and an accelerated value-creating experience for all those involved. Following our successful pilot with BNP Paribas Fortis in 2017, we invited Accenture’s client, Belgium’s largest e-commerce player, to participate in this edition. Students were asked to come up with creative solutions for three business challenges faces and to define what role Artificial Intelligence could play in solving these challenge.

On your marks, get set, go!

Discover more about the 2018 digital sprint and the students' solutions here.

Curious to find out how Artificial Intelligence could boost your Commerce business? Get in touch!

Author: Thomas Breuer